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Message on the card -- Edward Jones style
Recently I read in WSJ the write up about renewed methodology Edward Jones is focussing again. It is door to door marketing and selling their advisory services. A foot sodiers' job. A real selling model. Now imagine we knock 30 doors a day in our neighborhood and start canvassing about Zenway model. The reality is it is very hard to do than said. It is so tough to pu yourself in the shoes of a salesman when you are changing your profession from a cushy office and corporate culture. What happens is we start expecting everything in an arms reach. But it does not work that way.
Now, if any of you have ideas to put in message that captures the buyers attention in less than 15 words on the back of a bsuiness card let me know, we can print those cards and start putting them on the doors.
- Srikorada's blog
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We should learn from the ideas and practices of the Edward Jones article. That's how Warren Buffett started his career, selling door to door as a stockbroker. He once joked: "We're shameless promoters."
Most MBA, PhD, CFA professionals look down upon the sales profession. In reality, everyone has to sell. When you get a resume-filling job, you are selling your sweat to get a position as a "slave" in a cubicle. When you try every day to keep your job, you are selling your continued service to one person, your boss. And if that boss is the wrong person, you are wasting your life.
Selling is about leadership. It's about persuading other to join you in a concerted effort to climb the mountain. Sales is about helping people to do better and get a small percentage of the improvement. Great leaders are often the greatest sales people you will see.
Selling is the first function of business. If you don't have sales, if you don't have revenue, you don't have a business.
You can spend your life designing a better mouse trap. It still needs to be sold if you want to help someone catch some mice.